Would you toss your prescription in the trash and go right back to hiking it in heels, regardless of the visible injury to your body? Or would you trust that your doctor has seen these cases before and knows the best way for you to recover? If you trust your doctor and believe that he has your best interests in mind, you'll heed his warning and accordingly afford yourself the best treatment possible. Right?
Real life scenario: You're at an appointment with your beloved hair stylist and you're looking for a change. Not a drastic change, but a change nonetheless. Last winter, after years of highlighting, you decided to color over your hair with a richer, darker shade. Your talented and clever hair stylist, knowing that this process isn't as simple as throwing a coat of paint over a white wall, takes the proper steps to ensure an even, yet dimensional coloring. After a 2 hour process, your hair is a beautiful, dark tone and your highlights are a not-so-distant memory. And maybe this summer, you've bounced into your stylists' chair, begging to be blonde again? Of course, your knowledgeable stylist informs you of the consequences of your choice, but also that, with the proper care and treatment, your hair will rebound beautifully. She re-lightens your hair in the least damaging way possible and recommends a treatment shampoo and conditioner that is specifically formulated to not only re-moisturize, but also re-build the bonds in your hair. She informs you of the best course of action to maintain the beautiful results that she's worked so hard to achieve. Assuming that you trust her experience and training, a good hair stylist never pushes.
How do you, as a client, normally handle this situation? Do you go back to using whatever drug-store brand hair care that was on sale? Do you assume that all products are created equal and that high-end, prescriptive brands are just a money-maker for the beauty industry? And when you're color fades too fast, do you call up your hair stylist to hold them accountable for something that you took completely out of their hands? As harsh as the comparison might seem, one would never ignore a doctors' orders, and later demand to know why they didn't heal properly.
So why then, do we as clients and consumers insist on cutting corners when it comes to the health of our hair? We invest our hard-earned money into getting the perfect hair color, only to trash it with the harsh ingredients found in cheap shampoos and conditioners. If only we understood that the higher price tag simply meant better quality, and in many cases, a higher concentration of conditioning elements like protein and moisture. If only we understood that, due to this higher concentration, we use half as much product as we would with the cheaper stuff. If only....
Because if we understood, brands like Pantene wouldn't be the number one selling beauty brand in the world, ruining our chances for a consistent and long-lasting hair color. (Products like these leave your hair silky and soft by dangerously coating it with a waxy build-up that becomes almost impenetrable by hair color.)
Instead, our shine, texture, and manageability would remain healthy and consistent, and the possibilities for hair color could be almost limitless. Prescriptive lines, like L'Oreal Professionnel Expert Serie, which contain vitamins B6 and E, as well as UV filters, were designed not to increase profits, but simply to support and maintain the specialized work of professional hair stylists for clients at home. Sulfate-free shampoos, like Enjoy's whole cleansing line, are formulated to work WITH your hair color and not against it. And conditioning treatments, like Nectar of The Gods, seal your hair cuticle, ensuring shine and smoothness to keep your hair looking healthy after a chemical process.
So, the next time you find yourself wondering why your hair feels dry and brittle, or why your hair color seems to fade too soon, take a look at what kind of "prescription" products you're using or not using, and re-evaluate your beauty regimen. Most of the time, it's as simple as investing a few extra dollars in a professional quality shampoo and conditioner. Ask your hair stylist what YOU should be doing at home to ensure the healthiest, longest lasting hair color. A good hair stylist will have your best interests in mind and know exactly what prescription you need.
Love being blonde? Keep your tresses healthy with L'Oreal Professionnel Expert Serie Intense Repair Shampoo and Masque.
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